Brawny paper towel man image

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William Hageman Chicago Tribune staff reporter. And when those sorts of comments were echoed by consumers, Georgia-Pacific heard them, "and that was one of the main reasons we decided to explore giving him this upgrade, this face-lift, if you will," Adams says. But the same consumers, Adams says, have told Georgia-Pacific that "maybe he wasn't as significant as he once used to be because he just looked a little bit out of date. He also suggests that Georgia-Pacific call his father. He's someone you'd have over on a Sunday to watch a football game, and certainly someone you'd call on when you need a helping hand. Should we show the guy's full body, or just the head? She attributes some of the changes to the fact that what might be acceptable at a New York public relations firm might not play the same in Atlanta, where Georgia-Pacific is headquartered. But there are other commercial characters that really need a makeover:.

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  • Brawny guy gets axed Chicago Tribune
  • Brawny Paper Towel Man Replaced by a Woman Fortune

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    Brawny Paper Towel Towels Pick A Size 6 Roll Man Image –

    Image result for brawny paper towel man. Brawny Paper Towels, Pick-A-Size, White - Big Roll - 3 pk Photo courtesy of Brawny. By Madeline Farber. March 6, For the first time, the iconic Brawny paper towel man has been replaced by a woman. For the.
    After that, consumers will choose a winner from a dozen semifinalists in an online vote in October.

    Would you do that? The mustache, the hair style, there were just certain elements that made him feel like suddenly he wasn't where he needed to be in terms of the trends today.

    Video: Brawny paper towel man image Brawny Man Running with a Rock

    And over the years, that image has largely stuck, except for the tinkering. You can just see the visual and you know who it is.

    Despite the general feeling that something needed to be done about the Brawny guy's image, Georgia-Pacific was cautious, worried that a massive makeover might confuse or even alienate consumers.

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    As for Eric's wife, Faye, she, too, would like to see him stay on the grocery store shelves.

    The contest has been getting national publicity, thanks to ads in newspapers and magazines and the work of the "Brawny Brigade," Therese McLaughlin and Christine Stump, who have been touring the U. And if the prize is compelling enough, or the contest is compelling enough, they may cause a few people to try the product. The project has been a huge undertaking, involving dozens of people, hundreds of thousands of dollars, months of research -- even a nationwide essay contest and coast-to-coast tour to find a new Brawny guy that ends next week.

    And if he's replaced, well, there are alternatives.

    Brawny Man Looms Large But Faceless In Iconic Makeover CMO Strategy Ad Age

    Eric Solie has heard a lot of negative comments over the last few months.

    For the month of March, Brawny paper towels has changed their iconic Brawny Man logo to a Here's why. The Brawny Paper Towels lumberjack has been reimagined.

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    making the Brawny man's image more heroic, strong, confident and with a touch. The Brawny Man, that classic ultra-manly paper towel mascot, is turning into a woman this month, and she's totally giving us a lesbian vibe.
    After that, consumers will choose a winner from a dozen semifinalists in an online vote in October.

    Today the updates are more frequent, with the last three coming inand So he had a stick over his shoulder with no ax head on it. But there are other commercial characters that really need a makeover:. He also suggests that Georgia-Pacific call his father.

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    We try to keep her not trendy, but in touch with today's consumer.

    If there truly is some equity in the heritage of your design, you've want to be careful about that.

    Brawny guy gets axed Chicago Tribune

    Georgia-Pacific and Edelman decided to use consumers' familiarity with the character to their advantage through a "Do You Know a Brawny Man? No small operation The project got the go-ahead late last year and has involved perhaps 5 to 10 core people, Adams says, and maybe another hundred in other capacities, including people at Edelman; DVC, a promotions agency; and Fallon, an ad agency.

    The winner gets a Dodge Durango and -- much cooler -- will have his face on Brawny packages for a period of time.

    images brawny paper towel man image

    According to General Mills spokeswoman Pam Becker, the first Betty Crocker image was unchanged for almost 20 years following its introduction. It would be a mistake for somebody like Marlboro or Coca-Cola to make a huge change in their brand look.

    He's the Brawny man -- that smiling, mustachioed, denim-shirted guy pictured Since it first popped up on store shelves, Solie's image has been tweaked repeatedly.

    All just to change the face on a package of paper towels. Brawny Man Looms Large -- But Faceless -- In Iconic Makeover | CMO sizes="32x32" type="image/png" href="/assets/ico/faviconxpng" /> paper towel rolls are bigger too. The paper towel rolls are bigger too. Brawny, the paper towel brand, is replacing the man on the packaging of it's eight -roll towel pack with a woman for Women's History Month.
    He also suggests that Georgia-Pacific call his father.

    Should there be trees in the background, or should there not be trees? I buy them, obviously, because he's on there. But the same consumers, Adams says, have told Georgia-Pacific that "maybe he wasn't as significant as he once used to be because he just looked a little bit out of date.

    They have no idea.

    Brawny Paper Towel Man Replaced by a Woman Fortune

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    He used his son's face, but aged him. And over the years, that image has largely stuck, except for the tinkering.

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    So he had a stick over his shoulder with no ax head on it. The Brawny guy is nothing if not familiar with the public. But I think their brand and their brand image is a little more serious, and so I don't think they approach it in maybe the manner we are.

    Comments

    1. It would be a mistake for somebody like Marlboro or Coca-Cola to make a huge change in their brand look. Should it be a photo or an illustration like it currently is?

    2. The company's worries manifested themselves in other ways as well. Would you do this?

    3. Adams says that Georgia-Pacific believes that consumers have a more playful image of the Brawny man, "that he's somewhat mysterious, his heritage is in the Pacific Northwest, he's very friendly, very approachable, yet somewhat mysteriously distant. William Hageman Chicago Tribune staff reporter.

    4. I think I did that too. After that, no one's saying what will happen.

    5. Today the updates are more frequent, with the last three coming inand And if the prize is compelling enough, or the contest is compelling enough, they may cause a few people to try the product.